About PROPUP

About PROPUP

About PROPUP

PROPUP is a premier property management company based in the UAE, specializing in premium holiday homes in Dubai. We offer tailored experiences for both leisure and business travelers.

PROPUP is a premier property management company based in the UAE, specializing in premium holiday homes in Dubai. We offer tailored experiences for both leisure and business travelers.

Our story

Our story

Elevating the standards of every stay we manage

Our story

PROPUP was founded by three associates with complementary expertise and a shared passion for creating exceptional property experiences.

  • 20+ yearsof combined experience in real estate investment, holiday home management and software development.
  • One blend of skillsOperational precision, market insight and technological innovation.
  • One purposeTo expertly manage properties and deliver elevated standards of hospitality across Dubai.
Walid Merabbi
Imad Taleb
Walid Benhamed
Walid MerabbiChief Operations OfficerImad TalebChief Executive OfficerWalid BenhamedChief Financial Officer
Our vision

Our mission

Our core valuesOur values define who we are and guide how we operate — in every decision, every guest experience and every partnership.

How PROPUP delivers

How PROPUP delivers

PROPUP is structured around specialist functions that coordinate every stage of the property-management journey

One accountable PROPUP team
01Growth & Owner Relations
  • Marketing
  • Owner relations
  • Broker and business-development relationships
02Revenue Management
  • Pricing
  • Reservations
  • OTA and distribution optimization
03Operations
  • Property onboarding
  • Design coordination
  • Procurement
  • Photography
  • Guest experience
  • Housekeeping coordination
  • Maintenance and quality oversight
04Administration & Finance
  • Administration
  • Accounting
  • Treasury and payments
  • People and HR
  • Technology and automation
  • Office and field support
Your property

Functions shown are coordinated responsibilities within one team — not individual roles.

Trust, accreditations & platform badges

Trust, accreditations & platform badges

Credentials earned on the platforms guests book

Airbnb Superhost status, a 9+ review score and Genius Preferred Partner status on Booking.com — plus a 4.96 Airbnb rating and a 98% occupancy rate.

Airbnb Superhost status, a 9+ review score and Genius Preferred Partner status on Booking.com — plus a 4.96 Airbnb rating and a 98% occupancy rate.

Airbnb Superhost
Airbnb SuperhostAirbnb
Booking.com 9+ review score
9+ review scoreBooking.com
Booking.com Genius Preferred Partner and Preferred Plus Partner
Genius · Preferred & Preferred Plus PartnerBooking.com
4.96
★★★★★
Airbnb rating
98%
Occupancy rate

Contact

Contact

Office and contact details

Office

Office 3802, The Citadel Tower, Business Bay, Dubai, UAE

Telephone

+971 55 487 7507

Email

info@propup.ae

Partners

partners@propup.ae

Licence

DET Licence No. 1403717

Continue exploring

How We Manage →

From onboarding and pricing to guest care and owner reporting.

PROPUP Partners →

A structured partnership for brokers and property professionals.

Revenue estimate

Revenue estimate

What could your property earn?

Share a few details and PROPUP will reply with a revenue estimate for your property.

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