Managed like we own it
Every property is brought up to PropUp standard before a guest ever arrives. Then we handle pricing, bookings, housekeeping and maintenance - and report to you every month.
Credentials earned on the platforms guests book
Performance you can measure
Positioned in Dubai’s most in-demand neighbourhoods
Fifteen active operating areas, from Dubai Marina, JBR and Bluewaters Island on the coast to Downtown, Business Bay, Meydan and Dubai Creek Harbor.
Operating areas · 15
Every tenth of a star shows up in the owner’s payout
An actual one-bedroom apartment in Downtown Dubai, in the same tower with identical view and layout. As the review score falls from 5.0 to below 4.6, the net payout to the owner drops by 25% or more. Top reviews drive high revenue and occupancy.
Net payout to owner by guest review score
Review score Below 4.6
An actual one-bedroom apartment in Downtown Dubai, in the same tower with identical view and layout. Typical annual long-term rent: AED 120,000. Vertical axis starts at AED 100,000.Less than AED 121,875−25% or more
At least AED 40,625 less for the owner than the same apartment rated 5.0–4.9.Net payout to ownerPerformance measured against the alternative
Four real Dubai properties. One clear comparison: the average annual long-term rent versus twelve months of net owner revenue under PROPUP management.
Net owner revenue is shown after property operating costs, including utilities and maintenance. Long-term figures are previous-year average annual rents sourced from DXBinteract.
Trusted by owners
They truly go above and beyond, making sure every little detail is taken care of so that my home is well looked after and guests have the best experience possible.
NadyaProperty ownerWhere performance meets peace of mind
01 · Stronger Performance
We upgrade and strategically promote your property to maximize its potential, delivering 20–50% higher income compared to traditional long-term rentals.
How PROPUP manages your property
From potential to profitability
Stage 01 / 08Precision Market Analysis
- 01Precision Market AnalysisUsing advanced tools, we continuously assess Dubai’s property market to identify high-potential properties, comparing short-term rental revenue with regular rental income.
- 02AgreementExecuting legally binding lease or management agreements with property owners to formalize partnerships.
- 03Security SetupInstalling advanced security systems, such as smart locks, to ensure property protection and guest safety.
- 04Property EnhancementEnhancing properties with professional furnishing and high-quality photography to attract guests and maximize returns.
- 05Online ListingShowcasing properties on our website and multiple platforms to increase visibility and reach a wider audience of potential guests.
- 06AI Driven Rate OptimizationOur AI sets competitive, real-time prices for every property continuously reviewed by pricing specialists to maximize your returns.
- 07Guest ManagementProviding comprehensive guest support throughout their stay, ensuring a seamless experience and promptly addressing any concerns.
- 08Post-Stay InspectionConducting property verification, cleaning, and regular maintenance after guest check-out.
Every service, coordinated around your property
01 / 07Revenue & DistributionWe combine human market expertise with AI-driven analytics to set optimal nightly rates and maintain high occupancy year-round. Your property is listed across +9 major booking platforms for maximum exposure and steady reservations throughout the year.
Pricing that moves with the market
Market signalsNo signals applied: one flat rate, whatever the market is doing.
MonTueWedThuFriSatSun
Illustrative pattern showing how rates respond to market signals — not actual prices.- 01 →Read the marketMonitoring demand, seasonality, and competitor trends.
- 02 →Set the rateOur AI sets competitive, real-time prices, continuously reviewed by pricing specialists.
- 03 →DistributeListed across +9 major booking platforms for steady reservations throughout the year.
- 04Owner performanceMaximizing visibility and revenue — consistent performance, not just short-term peaks.
From the first greeting to the last goodbye
- Reservation
- Before arrival
- Arrival & access
- During the stay
- Housekeeping & care
- Check-out
- Review
Stage 01 / 07ReservationReservations, availability and property information are centralised across every channel PROPUP sells on.
Airbnb · Booking.com · Expedia · Direct
The technology behind better property management
Reservation lifecycle
The diagram shows the operating sequence, not a complete live map of integrations.
Reservation lifecycle · 01Booking & distribution
Hostaway
Hostaway- Centralises reservations, availability and property information across every channel PROPUP sells on
- One reservation calendar across all channels
- Availability synchronised automatically
- No conflicting or overlapping reservations
OWNER BENEFITOne professional system runs your property — not a scatter of booking-platform logins.
Managed with care. Protected with structure
Protection begins with the booking channel. Each channel provides a different safeguard.
Airbnb · AirCover for HostsHost damage protection: up to US$3M · Host liability insurance: up to US$1MSupporting safeguards: identity verification, reservation screening and a 24-hour safety line.AirCover terms, exclusions, eligibility and claim requirements apply. Host damage protection is not insurance.
Booking.comPartner liability insurance: up to US$1M per reservationDamage policy: a process for requesting payment for qualifying guest-caused damage. Partner liability insurance: for certain eligible third-party bodily-injury and property-damage claims.Eligibility, territorial scope, policy terms and exclusions apply.
Direct bookings · Security depositsA property-specific security deposit may be collected where applicable. Assessment factors: property type, property value, contents and amenities, length of stay and assessed booking risk.A security deposit is not insurance and is collected only where the reservation qualifies.
Real-time transparency, anytime and anywhere
OWNER BENEFITYou can see your property’s position whenever you want, without asking for an update.
Owner statements are available in the portal, with detailed financial reports and timely payouts each month, ensuring full transparency and reliable income flow.
Design that works beyond appearance
Design & FurnishingFrom Empty Space to Guest-Ready HomeThoughtfully designed, fully equipped and prepared for high-performing short-term rental.
From assessment to guest-readyOne team · one standard
- 01Property AssessmentReview of the apartment, its existing condition, layout and furnishing requirements.
- 02Design DirectionThe visual concept, functionality and intended guest experience are defined.
- 03Owner ApprovalThe proposed direction, package and commercial scope are presented for approval.
- 04ProcurementApproved furniture, appliances, accessories and décor are coordinated.
- 05Installation and StylingThe complete property is delivered, installed, assembled and styled.
- 06Final ReviewA quality and guest-readiness inspection is completed before activation.
Empty apartments: guaranteed guest-ready within 2 weeks*Partially furnished apartments: a shorter tailored timeline is confirmed after assessment. *Subject to scope approval, property access and item availability.
- A stronger first impression
- More compelling listing photography
- Guest comfort and functionality
- Consistent PROPUP presentation standards
- Better booking appeal and commercial potential
See the vision before installation beginsOne apartment · three states
Before · handover condition
Design direction
Cream upholstery, sand linen, light oak, antique brass and dark bronzeBouclé and woven textiles · Light oak and stone · Brushed metal detailing
After · furnished by PROPUP
From empty room to complete guest experience
Bedroom 1Downtown bedroomWHAT PROPUP CHANGEDOne palette, one material story and a layout that gives every zone a purpose.WHY IT MATTERSDesigned for a stronger first impression, more compelling listing photography, guest comfort and functionality, and better booking appeal.Drag the divider, or focus it and use the arrow keys.
Refer an owner. Earn on qualifying properties
For individual real estate agents, brokerage companies and third-party partners. You introduce the owner — PROPUP handles the assessment, the owner consultation and the management.
of estimated annual rent on qualifying property referrals
Commission eligibility, structure and payment terms vary by property and are governed by the applicable signed Brokerage Commission Agreement.
- Individual real estate agents
- Brokerage companies
- Third-party partners
THE REFERRAL PATHWAY
STEP 01You introduce a property owner to PROPUP.
- Commission structures vary according to the property and the applicable management agreement.
- Alternative tailored structures may include staged upfront compensation or an ongoing revenue-linked structure.
- Clear partner communication, reporting where applicable and dependable payment administration.
Elevating the standards of every stay we manage
Our story
PROPUP was founded by three associates with complementary expertise and a shared passion for creating exceptional property experiences.
- 20+ yearsof combined experience in real estate investment, holiday home management and software development.
- One blend of skillsOperational precision, market insight and technological innovation.
- One purposeTo expertly manage properties and deliver elevated standards of hospitality across Dubai.
Our vision
Our mission
Our core valuesOur values define who we are and guide how we operate — in every decision, every guest experience and every partnership.
One accountable PROPUP team
01Growth & Owner Relations
- Marketing
- Owner relations
- Broker and business-development relationships
02Revenue Management
- Pricing
- Reservations
- OTA and distribution optimization
03Operations
- Property onboarding
- Design coordination
- Procurement
- Photography
- Guest experience
- Housekeeping coordination
- Maintenance and quality oversight
04Administration & Finance
- Administration
- Accounting
- Treasury and payments
- People and HR
- Technology and automation
- Office and field support
Your property
Functions shown are coordinated responsibilities within one team — not individual roles.
What could your property earn?
Share a few details and PROPUP will reply with a revenue estimate for your property.